NASCAR: Phoenix Reveals Details Of $178 Million Modernization Project

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A rendering of Phoenix Int’l Raceway’s remodeling project. (PIR photo)

AVONDALE, Ariz. – Phoenix Int’l Raceway and parent company International Speedway Corp. have announced the details of a $178 million modernization project at the one-mile oval.

The biggest news was the confirmation that the track will move the start/finish line to turn two, just before the dog leg. The repositioned start/finish line will enhance the competition near one of the most challenging areas of the track.

“It’s great to see Phoenix Raceway make such a big investment to improve the experience for the fans,” said Kyle Busch, driver of the No. 18 M&M’S Toyota Camry for Joe Gibbs Racing. “I’m from the West Coast and Phoenix is one of those places that always feels like home to me. Moving the start/finish line is a big change for all the racers that have been used to racing at Phoenix in the past; I’m looking forward to seeing how those changes might affect the racing and how the end of the races play out.”

The facility’s infield will undergo a total overaul, including a Monster Energy NASCAR Cup Series Garage Fan Zone, which will place fans face-to-face with NASCAR’s stars. Other changes include a new pedestrian tunnel connecting the infield to the new seating areas featuring in-seat Wi-Fi connectivity.

DC Solar, the title sponsor of PIR’s spring NASCAR XFINITY Series race, will sponsor the project. It will be known as the Phoenix Raceway Project Powered by DC Solar. The company has also signed a multi-year sponsorship agreement with the track to sponsor the redesigned midway.

“This is a great day for ISC and Phoenix Int’l Raceway, but more importantly, for racing fans in the state of Arizona and around the world,” ISC Chief Executive Officer Lesa France Kennedy said. “It’s a true pleasure to begin work on this project designed to enhance the experience of the great fans who love to watch our races in Phoenix and enjoy this beautiful area. Having Phoenix Raceway within our prestigious stable of venues always has been a tremendous asset and source of pride for us. We are thrilled to create a best-in-class facility in Phoenix, and we’re confident it will grow the fan base here and further serve as a destination track for motorsports fans everywhere.”

The project also includes the installation of new/upgraded seating and hospitality areas near the current turn two location. A new grandstand will be built alongside upgraded seats in the existing Bobby Allison Grandstand, along with modern amenities such as several new escalators and elevators, additional restrooms and concessions and a redesigned Midway located near the seating areas.

“When our project is completed, we will have a venue that delivers amazing fan experiences to go along with our reputation for great racing action,” Phoenix Int’l Raceway President Bryan R. Sperber. “By shifting the start/finish line to Phoenix Raceway’s famed dog leg, fans will be perfectly positioned to watch one of the most exciting turns in motorsports. We are confident The Phoenix Raceway Project powered by DC Solar will put racing in Arizona in a whole new and exciting light.”

CREDIT: Phoenix Int’l Raceway

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